Market Advantage

A repeatable Leadership Play for digital businesses to gain a competitive edge in existing markets and effectively find future markets worth investing in.

Who is it for?

Founders & CEOs: Set the direction, back it with resources, and keep the growth focused.
CRO / Sales: Improve market performance and open new ones.
CMO / Marketing: Keep the story and value relevant for every segment.
Business Development: Lead the charge into new segments with clarity and focus.
Chiefs of Staff / Strategy: Own the process, connect teams, and deliver the right insights.

Why it works.

The regular market interaction compounds into more confident and strategically planned growth. It keeps customer-facing teams and leadership on the same page. Cycles are accelerated, shorter and with every interaction, you get better insights. It quickly becomes clear where to focus, with a clear story for segments and markets, and a plan for the right opportunities without wasting resources.

Challenges | Is this you?

You're hitting numbers, but it feels harder than it should.
You suspect better opportunities are out there, but don't know which ones to chase.
Your message doesn't quite fit the market, so sales teams end up competing on price.
New market ideas come and go without a way to test them quickly.
Your message on value isn't clear for all segments, so you fight on price instead.
Market ideas float around without a straightforward way to decide.

Your Play | Assets on the strategicOS.

Customer Success Patterns: Visualise your leading buyers and their agendas to identify shared patterns in successful customer adoptions with our Target Sweet Spot and Win/Loss Analysis tool. Understand what works in your current markets to improve the success rate.

Market Insights: Gain the strategic information to identify growth opportunities, assess competitors, market potential numbers, risks and more with our Strategic Market Analyser and Market Deep Dive tools.

Customer Story: A compelling and engaging customer story that highlights your hero's journey. One that sales can tell, marketing can amplify, and customers can connect with in the target segment using our Narrative Creator tool. Turn complex solutions into emotional narratives for your target audience.

Market Sprint: Quickly validate market and segment potential with the Market Sprint Planner tool. Get a draft plan aligned across customer-facing teams and with metrics for decision-making.

Quarterly Objectives: Get your tailored go-to-market (GTM) strategic plan with objectives and metrics by using our AlignGoals360 tool that also tailors and aligns financial KPIs, company goals, and team OKRs.

Where deeper insights are required, we engage Network Experts for targeted market entry guidance and insights.

The strategicOS that keeps information in one place will ensure you adapt quickly when necessary.