Winning Offering

A Leadership Play to continuously develop your B2B Tech offering, optimising for both value ecosystem to customers and cost effectiveness.

Who is it for?

CEO & Business Unit Leads: Ensure that the offerings create profitable growth.
Chief Product Officer (CPO): Deliver offerings that customers buy and adopt.
Chief Marketing Officer (CMO): Ensure the offer resonates in the market.
CFO / Head of Finance: Validate pricing model, defend margins, and manage costs.
Innovation / Strategy Lead: Introduce new concepts into the offering ecosystem.

Why it works.

An offering only creates real advantage if it grows revenue and protects margins. This Leadership Play delivers a structure for testing, refining, and aligning your products, services, pricing, and business model as an ecosystem. Over time, you see clearly which offerings create lasting value, which drain resources, and how to adjust fast before competitors or rising costs catch you off guard.

Challenges | Is this you?

Your positioning feels generic and doesn't seem to effectively reach customers.
Teams argue about features, but the value story to customers is unclear.
Costs are increasing faster than revenue.
Pricing decisions are made reactively and often without data to support them.
You have multiple offerings, but they don't quite fit together.
Competitors are catching up, and you're not sure what edge to defend.
Your customers are happy, but you are still struggling to turn a profit.
You wonder whether your position allows you to compete on value or on price.

Your Play | Assets on the strategicOS.

Clear Direction: Sharpen why your best customers choose you over alternatives. Use our Positioning Statement tool to create a short, decisive message for each core segment.

Market Insights: Make decisions based on facts. With the Strategic Market Analyser, you'll see where your offer is strong, where competitors are ahead, and where new needs and market changes are emerging.

Offering Business Model: Set up your organisation to best fit your offering. From one-off projects and services to subscriptions, bundles, and platform setups. The Offering Spectrum tool helps you design and compare different models.

Offering Ecosystem: Visualise how your products and services deliver return and how the costs grow with your customer base. The Offering House tool brings clarity about how to scale and operate your offering in the most effective way.

Pricing Strategy: Build a pricing approach that reflects your value and supports margins. Use the Pricing Builder to model scenarios and set guardrails for customer-facing teams.

Where deeper insights are required, we engage Network Experts for targeted market entry guidance and insights.

The strategicOS that keeps information in one place will ensure you adapt quickly when necessary.