When product-market fit weakens.
Act before you notice these signals.
Growth is Harder
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Win rates dropped from 42% to 17%
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Same effort, shrinking results
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Sales cycles doubled
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Prospects: We decided to wait.
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Everyone asking: What changed?
You increased marketing spend. The pipeline grew. Revenue didn't.
Competitors take over
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Customer needs evolving but you're not sure how to meet them
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Competitors win your customers
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Your positioning feels like years ago
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Markets are moving faster than you
Strategy isn't working. But nobody agrees on why.
Coordination is a mess
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Teams and data working in silos
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Board pressure and no answers
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Decisions based on gut, not data
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Disconnect between customers, teams and products
More effort. Same results. Something's fundamentally off.
What actually changed?
Your product-market fit.
Your real challenge isn't finding Product-Market Fit. It's keeping and strengthening it across:
Customer. Offering. Story. Channel. Company.
PMF constantly drifts along the scale from none to strong and across your business, or as CEOs tell us, every team has a different theory about what solves this.
Diagnose. Fix. Monitor. All in one place.
Venture Guidebook is the first end-to-end PMF system that combines diagnosis, recommended actions, and continuous monitoring of signals into a single integrated methodology, powered by AI.
Step 1
PMF Diagnosis
Understand which of the 5 dimensions shifted and why across customer, offering, story, channel and company. Stop guessing. Start fixing.
Outcome: Alignment across teams. Decisions you can defend.
Step 2
Leadership Plays
Execute with structured actions:
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Customer-Centricity Play: Stories that resonate. Deals that close.
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Winning Offering Play: Pricing and packaging buyers want.
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Market Advantage Play: Moves competitors can't match.
Outcome: Growth returns. Win rates recover. Margins improve.
Step 3
PMF Monitoring
Track PMF health. Catch drift before it costs you. Auditable evidence. AI-powered signals.
Outcome: Board confidence. No more surprises
Insights into our work.
30+ PMF assessments in the last 18 months.
Our key differentiators
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Unlike consulting: You're in control, you own the results, you build capability.
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Unlike software alone: You get a proven methodology + tailored tools = execution ready.
Most tools give you work.
Most experts give you reports.
Neither gives you a system that lets you focus on customers.
Built for leaders with a growth mindset.
Own growth systematically across teams.
The Board wants answers. Growth stalled. Every team has a different theory. Or you're growing fast and want to protect that momentum.
You'll get: Aligned teams, strategies with impact, sustainable growth across markets and segments.
Business Leaders
For:
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CEOs & Founders
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Innovators
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General Managers
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Strategic BDs
Features ship. Adoption stays flat. You don't know which segments matter. Or you're scaling fast and need clarity on what's working.
You'll get: Roadmaps grounded in data. Features that drive retention.
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CPOs
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Head of Products
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Product Managers
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Innovators
Product & Tech Leads
For:
A Portfolio company is struggling. You sense drift but can't prove it. Or you want early warning before problems surface.
You'll get: Early warning signals. Evidence to act on. Faster turnaround.
Investors & Board Members
For:
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VCs
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Accelerators
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Board Members
Built on powerful tools
Your PMF system | Integrated collaboration, expertise, and AI.
Notion
From entrepreneurs for entrepreneurs.
Meet the founders.
