Why companies lose momentum – and why we built this.
The patterns are always the same: investing, but never finding a strong product-market fit, or a solid fit that leads to complacency.
Deals take longer. Competitors winning. The same effort produces smaller results.
PMF treated as a one-time event
Most frameworks treat product-market fit like a checkbox. Find it, celebrate, move on to scaling.
But markets shift. Customer needs evolve. Competitors adapt. The companies that keep winning aren't the ones that find fit once, but the ones that never stop driving it.
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Growth stalls blamed on sales
When revenue flatlines, the instinct is to fix the pipeline. Hire new reps. Increase marketing spend. Replace the sales leader.
It's a reaction we continue to see. We also see that often this changes nothing. Because the problem isn't sales. It's product-market fit.
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Every team has a different theory
Sales says the product's behind. Product says positioning is off. Marketing says the market shifted. The board pressures for answers.
Everyone's partially right, but no one sees across all the dimensions where drift actually happens: Customer, Offering, Story, Channel, and Company signals.
Decisions get stuck. Quarters pass. Progress stalls.
By the time it is clear "what changed?", you are already 12–18 months behind. Not because of a lack of talent or effort, but because you are solving the wrong problems.
Meet the people who believe there has to be a better way.
About us
A Community of facilitators, network experts, and contributors.
Venture Guidebook isn't built in isolation. It's a living and technical system shaped, tested, and improved by a community of digital leaders and experts who work in B2B technology across industries.
We believe that diverse expertise and insights are best for ensuring that our system and approaches remain practical and relevant to real-world challenges.
100+ active network experts.
What we believe.
Founders and leaders should focus on vision and customers, not overhead.
You want to serve customers and solve real problems. Managing strategy cycles, consolidating data, and aligning teams are part of the business, but they shouldn't distract from the priorities.
Venture Guidebook delivers clarity on customer focus, strategic positioning, and product-market fit priorities so you can keep delivering value.
The best solutions come from your team, not outside experts.
The knowledge and insights are already in your organisation. They're just scattered, unstructured, unconnected.
Venture Guidebook provides the PMF System to structure and surface them across teams, and turn them into actions that deliver business results.
Cognitive bias and blind spots affect even the best leaders.
Every leader and founder can have blind spots and biases. That's human.
Use Venture Guidebook to structure insights across teams quickly and get fresh perspectives. The AI-powered tools in our PMF System will help spot patterns and research the market. Peer perspectives from our network experts challenge assumptions. All in the name of meeting your next KPIs.
Our Collaboration.
Focus on outcomes.
When you work with Venture Guidebook, we will measure success by your results and KPIs, not by the deliverables produced or the processes executed. Expect quick outcomes with our PMF System and facilitation designed for truly agile execution.
Continuous improvement.
Our PMF System is tailored to your individual needs. With each iteration, the algorithms will learn more details about you, your customers, competitors and markets. You will have the entire history stored in one place, perfect for data analysis and to audit product-market drift over time.
We're honest about collaboration.
No buzzwords. No overselling. If something won't work for your situation, we'll say so. We also know that not every company is a fit for our approach.
We work best with:
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Leaders who seek continuous improvement
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Teams that are ready to challenge their own thinking
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Want to grow internal capability, not outsource thinking
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Companies that are comfortable using innovative approaches
Our principles.
Systems thinking beats isolated measures.
Markets are interconnected systems. Your customers operate in these systems. Your company, teams and tools are a system.
At Venture Guidebook, we understand that nothing happens in isolation. Our goal is that our customers operate as effectively as possible across external systems, such as customer needs, competitor moves, market shifts and the internal cross-team alignment and focus. Our PMF System doesn't serve one team, but teams across the business.
Our guiding product-market fit dimensions.
Where we're based matters.
We're headquartered in Switzerland, and not by coincidence.
Our Swiss culture reflects how we work:
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Long-term thinking: Build systems that last, not quick fixes.
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Precision: Say what you mean. Deliver what you promise.
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Evidence & Data: Results matter more than pitch decks.
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Privacy & discretion: Respect client confidentiality.
Quick FAQ
Q: Are Network Experts and Contributors employees at Venture Guidebook?
A: No, our network experts work across different industries, companies and roles. Contributors proactively support our vision, community, and system to address the realities of digital leaders. Network experts can also work directly with you on industry or subject-related matters.
Q: How can I benefit from Network Experts?
A: Book a meeting with us to discuss your needs. We'll be happy to connect you and ensure you receive the insights or validation you require. We can also grant them access to your strategicOS to enable effective collaboration.
Q: What if we don't have a strategy or an existing process?
A: You don't need one. Our system works with your existing leadership structure and team, from CEO to key functional leads.
Q: Can we start small and try it first?
A: Yes. Start with a one-off Quickstart or Diagnosis Session. See if it fits. No long-term commitment required.