We exist so growth is engineered, not guessed.
Venture Guidebook helps business leaders engineer growth through product-market fit. We pair expert facilitation with an agentic AI PMF-Engine that is built on our community expertise, so you stay ahead as customers, competitors, and the market move.
With Venture Guidebook
Grow
Scale
Adapt
Why we built this.
1
We kept seeing the same story.
Companies invest for years and never find strong product-market fit. Others find it, relax, and watch it slip away. When growth stalls, the instinct is to blame sales, add reps, or spend more on marketing. Usually that changes nothing, because the real problem is fit, not effort.
2
We want to see great ideas succeed.
Too often, strong products and capable teams never capitalise on their full potential. Not for lack of talent or ambition, but because turning a promising idea into a lasting fit is hard to navigate across so many different disciplines. Offering a solution to close that gap and build capability is one reason we exist.
3
So we built what we wished existed.
A way to drive product-market fit deliberately and with evidence, rather than by instinct or spend. Venture Guidebook pairs a community-built methodology with an agentic AI engine that turns the complex forces around fit into clear decisions across every team, so growth compounds instead of stalling.
What we believe.
Our community.
Our Venture Guidebook PMF-Engine isn't built in isolation. Our frameworks are community-built, and each client engagement shapes the methodology moving forward. It's the community of digital leaders and experts working across the B2B technology industry that sets the standard.
Co-Founder | Facilitator
Christian Hug
20+ years across strategic initiatives, building products, and business models in enterprise, management consulting, and startups. I help ventures solve customer problems better than alternatives so that they can outpace them.
Co-Founder | Facilitator
Jürg Truniger
15+ years of leadership in founder-led B2B Tech, driving customer adoption, community engagement and scalable growth. Expert in strategic positioning and messaging and cross-functional alignment.
Co-Founder | Network Expert
Lars Baumann
Founder of multiple companies, board member and delivering trusted IT services as the Managing Director of ACG Advisors. Expert in investor relations, business operations and cross-border business development.
Network Expert | Contributor
Andreas Punter
B2B Tech marketing leader with 15+ years of experience in global operations for Swiss HQ firms and distributed teams. Expert in strategic branding, full-funnel campaigns, data-driven automation and demand acceleration.
Network Expert | Contributor
Anja Hovorka
Founder & CEO of an international IT incubator, helping build high-performing cross-border software teams. Proven track record in navigating complex challenges and delivering innovative solutions.
Network Expert | Contributor
Benno Häfliger
Entrepreneur and Tech leader with a proven history of spearheading innovation projects. Expert in driving customer value through innovation engineering with a strong business and network development focus.
Network Expert | Contributor
Cosimo Caforio
30+ years of experience in driving business growth in the field of data and AI. Proven track record in leading companies, building strategic partnerships, and excelling in complex international markets.
Network Expert | Contributor
Dorothée Meng
PhD physicist and seasoned consulting leader with deep expertise in life sciences & AI, proven driver of strategic business development and customer growth in complex market environments.
Network Expert | Contributor
Karl Aschwanden
Pricing and product strategist with 15+ years across financial services, telecom and digital ventures. Expert in data-driven pricing, subscription models, and value-based monetisation for digital business models.
Network Expert | Contributor
Marc Linder
Seasoned entrepreneur & business engineer with 25+ years in strategy, IT & transformation. Founder of 10+ tech/consulting ventures, board member & adviser on private-academia partnerships.
Network Expert | Contributor
Marco Kissling
Digital innovation & ecosystems leader in real estate at Implenia Group. Expert in digital transformation from strategy and product development to data-driven services. Co-initiator of SVIT Futureboard.
Network Expert | Contributor
Monika Povilenaite
Operations and finance leader in the B2B Tech and SaaS startup space. Expert in strategic growth, financial planning, HR and organisation development in fast-moving, high-growth and turnaround environments.
Network Expert | Contributor
Pascal Wanner
Business development expert with 20+ years of experience. Fashion enthusiast and startup dreamer with a passion for sales strategy, partnerships, training, and international growth.
Network Expert | Contributor
Philipp Dick
Entrepreneur, co-founder of Skribble and CEO at multiple B2B Tech and SaaS companies. Long track record of shaping user-friendly IT solutions, products and businesses that drive digitalisation.
100+ active network experts.
Why Switzerland.
We are headquartered in Switzerland, and not just by coincidence. How we work reflects where we work.
Long-term thinking.
We build systems that last, not quick fixes.
Precision.
We say what we mean and deliver what we promise.
Evidence over pitch decks.
Results matter more than slideware.
Privacy and discretion.
We respect client confidentiality, always.
Our Collaboration.
We are honest about fit. Not every company is a good fit for our approach, and we will tell you early if that is the case.
Leaders who want continuous improvement, not a one-off report.
Teams ready to challenge their own thinking.
Organisations that want to build internal capability, not outsource it.
Teams that are comfortable using innovative, evidence-led approaches.
Companies that are comfortable using agentic AI and LLM models to automate facilitation.
FAQ
Q: Are Network Experts and Contributors employees at Venture Guidebook?
A: No, our network experts work across different industries, companies and roles. Contributors proactively support our vision, community, and system to address the realities of digital leaders. Network experts can also work directly with you on industry- or subject-related matters.
Q: How can I benefit from Network Experts?
A: Book a meeting with us to discuss your needs. We'll be happy to connect you and ensure you receive the insights or validation you require. We can also grant them access to your PMF-Engine data to enable effective collaboration.
Q: What if we don't have a strategy or an existing sprint process?
A: You don't need one. Our facilitation and PMF-Engine work with your existing leadership structure, from the CEO to all your key functional leads.
Q: What if I don't want another tool and have my own working space?
A: You don't need to aquire or install any tools to work with our engine. It all works out of the box and you receive access to the information that is relevant for your. No subscription required.
Q: Can we start small and try it first?
A: Yes. Start with a Quickstart Session to see if it fits. No long-term commitment required. If you decide to continue, your work from the Quickstart Session directly translates to the first step of the sprint.