Product-market fit insights from the field

Read about our latest sprints and insights, and get behind-the-scenes looks at topics that matter to B2B Tech leaders.

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Latest Sprints

Sprint Review

The overlooked segment that opened Germany

PrivacyBee

How an outpacing markets sprint turned a compliance tool into a margin line.

Latest Insights

From Compliance Tool to Margin Machine: How PrivacyBee Cracked a New Market

Sprint Portrait

How a Target Sweet Spot sprint turned an overlooked segment into PrivacyBee's fastest-growing revenue channel in Germany.

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From Growth Stall to Strategic Rebound

Sprint Portrait

A Services DNA firm regained momentum by validating its buyers, offering, and positioning, not by reinventing itself.

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Rebounding to 51% Growth During Economic Downturn

Sprint Portrait

How a B2B SaaS company reversed a growth collapse from 63% to 12% by re-engineering product-market fit, not by fixing sales again.

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B2B Tech's Blind Spot: We Sell the Value We Deliver, Not the Value Customers Get

Research & Tools, Sprint Portrait, POV

When Forrester measured what customers actually gained, the efficiency and compliance we sold on came to just 11% of the value.

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How to reach strong product-market fit – and keep it

POV

Product-market fit is not a finish line. It is a scale from none to strong that keeps shifting. Here is how much has to come together to build strong fit, and the agile sprint that gets you there and holds it as your market moves.

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How a Swiss AI Company Found Focus, Differentiation, and a Foundation to Scale

Sprint Portrait

Using owned CRM evidence to find an uncontested market entry path

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From Scattered Features to a €550k Seed Round

Sprint Portrait

How community positioning reframed an AI people-development startup, so the moat became its method and data, not its software.

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