At-a-glance Early-stage startup, pre-seed, subject matter specialists in people development Challenge: Building SaaS with different features for different segments—scattered focus, unclear differentiation Approach: 3-month PMF diagnosis revealing platform positioning opportunity (IP in methodology/data, not software features) Validation: problem-offering evaluation, 7 pilot customers, market research, partnership opportunities, confirmed positioning Results: €550k seed round

You ask yourself how long it takes to reach product-market fit. You've heard the success stories of Slack pivoting from gaming to messaging and Notion rebuilding from scratch, and you estimate it will take six months. Maybe nine if things get complicated. The reality is that most B2B companies take much longer. Not because founders work slowly. Because finding product-market fit requires navigating complexity and often pivoting, that isn't obvious from the outside. This accel

Most companies track ARR, NRR, and CAC. By the time those metrics decline, the underlying problem has been ongoing for 6-9 months. The signals were there. Nobody was measuring them. To handle that complexity, we built our PMF system. We handle the complexity. You get the insights. Our system tracks 8 leading product-market fit indicators, identifies patterns across them, and delivers actionable recommendations. You don't build the measurement infrastructure. You don't analyse

What this does Turns any AI assistant (Claude, ChatGPT, etc.) into an interactive PMF health check. Pick from scenario options, get a personalised report. No essay writing required. How to use it Copy the entire prompt below (click the copy button in the code block) Paste it into any AI assistant Answer the questions by choosing the scenario that best fits you (10 min.) Receive your personalised PMF health check report Understanding your score: What it means Your Health Check

You don't need perfect data to start measuring PMF. You need directional clarity. Most companies wait for revenue to decline before diagnosing product-market fit. By then, the problem started six months ago, and you've already burned budget on the wrong fixes. This is the third of three  related posts in our Complete Guide to Measuring Product-Market Fit . In Part 1 , you learned the 5 stages of PMF strength. In Part 2 , you saw the 5 dimensions where fit weakens. Here, you'l

When revenue declines, sales blame the product. Product blames marketing. Marketing blames sales. Everyone has a different theory about what's broken. Nobody agrees on where to act. This is the product-market fit diagnosis problem. The issue isn't a lack of effort. The issue is a lack of a shared framework. Without one, teams talk past each other while the problem compounds. This is the second of three  related posts in our Complete Guide to Measuring Product-Market Fit . In

How would you know if your product-market fit started weakening in January? Most companies won't find out until July or October, when it shows up in the revenue numbers. By then, you've burned six to nine months. Product-market fit determines whether your company compounds growth or burns through capital chasing the wrong fixes. But most frameworks treat it as binary. You either have it, or you don't. That fails in practice. This is the first of three  related posts in our Co

Your positioning works. Sales closes deals. Customers expand. Then you enter a new market segment. Same product. Same value proposition. Same pitch deck. Different buyers. Different pain points. Different competitive landscape. Your sales team has copied the home-market pitch. Conversion rates drop from 28% to 12%. Sales cycles stretch from 45 to 90 days. Your Head of Sales says the segment "isn't ready." The segment is ready. Your positioning isn't. At-a-glance The challenge

At-a-glance Enterprise software and services company, ~750 employees, established market player Challenge: AI business unit growing 50%, but aimed 100% YoY for the next five years Costs rising faster than revenue Attempt: 12-month process with external advisory (6 months creating a 120-page strategy deck, 6 months trying to implement it) Approach: 3-month customer-centric PMF diagnosis focused on Offering and Story dimensions Results: Revenue growth increased to 67% despite e

At-a-glance B2B SaaS scale-up, CHF 3.2M ARR, 80+ employees. Challenge: Growth dropped from 63% to 12% despite replacing sales team twice Approach: 15-month transformation (6 months to first results) across offering, pricing, and GTM Results: ARR grew 51% to CHF 4.8M in a year, burn multiple dropped from 4.1 to 1.7, revenue per employee increased 94%. As in sports, execute as a strong system from goaltending to offense. The board meeting nobody wanted The CEO looked at the Q3

At-a-glance Product-market fit (PMF) doesn't vanish overnight. It shifts and erodes gradually, often while you're focused on execution. These 10 signals show when the fit that drove your growth is quietly weakening We mapped them to the five dimensions where PMF breaks down. Catching them early means you can fix the problem before it becomes a crisis. You can't fix what you don't see Strong product-market fit feels effortless. It's when your product strongly resonates with yo