Leadership Plays
With Venture Guidebook
Grow
Scale
Adapt
Each iteration drives specific product-market fit dimensions to improve business metrics fast.
Success requires effective execution across teams. Use outcome-focused leadership plays to focus and align your business.
Customer-Centricity Play
What it is
Steps to focus crystal clear on who you serve and what they actually need. Identify and address their pains and goals across teams to create alignment. Build a positioning and messaging everyone can use – from marketing and sales to investor pitches.
Why it matters
Generic positioning and messaging cost you deals because you lack the connection with the people who buy your product. In the long run, it will also cost you existing customers because you'll no longer meet their needs.
What you get
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Focus that meets customer needs
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Strategic positioning that outpaces competitors
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Aligned stories that allow teams to execute aligned
Winning Offering Play
What it is
Build and maintain an offering for customers that solves their pain points and delivers the intended value. Execute tailored recommendations based on your PMF insights.
Why it matters
Delivering features and services that create real value drives adoption of your offering. Adapting to how you capture and deliver to customers lets you operate effectively and profitably.
What you get
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Offering portfolio and structure that fits evolving market needs
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Business model and pricing that reflect value and capture margin
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Transparent revenue streams and cost allocation
Market Advantage Play
What it is
See opportunities before competitors or innovators do by understanding your customers, markets, and their alternatives deeply in relation to your offering.
Why it matters
Markets shift fast. Customer needs evolve. Competitors adapt. Reacting too late to new developments, technologies, or social shifts can put your business out of business.
What you get
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Market intelligence that guides decisions
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Opportunities others miss or are inherently new
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Market moves you can make with confidence
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Market insights that give you a competitive advantage
Collaborate. Execute. Track. Adapt.
Our product-market fit system is a researcher, advisor and toolkit in one package.
Your PMF System
PMF dashboard with all insights. Keep everything in one place or export results to your own tools.
Collaboration space based on Notion and Miro.
Expert frameworks executed with agentic AI.
vs software alone
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Blank canvas
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Generic templates
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Figure it out yourself
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You get: Another unused tool
Expert facilitation included
We facilitate between you and our PMF-System, so you can set the strategy and execute.
Need additional insights or decision comfort? Access our network of experts for specific topics.
Need hands-on change enablement? We work with your teams to ensure delivery.
vs consultants
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They body-lease
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They recommend
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They leave
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You get: Quickly outdated reports
Product-Market Fit Monitor
Grow your product-market fit with an agentic system that combines the best of human expertise and AI execution.
What it is
Get a comprehensive diagnosis and monitoring of your offering, competitors, markets, and specific personas, with recommended actions and next steps tailored to the unique context of your business.
Why it matters
Your PMF determines your current and future success. Guide decisions, actions and investments with better insights about what's happening in and around you.
What you get
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Detailed insights around product-market fit in your targeted segments
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Metrics showing the evolution of your PMF over time
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Dashboard with recommended next steps to lift PMF
Start with a one-off PMF diagnosis to see in detail where you stand.
Your Program
Every business is different. Your timeline and investment depend on:
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The number of offerings want to cover
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Which Leadership Plays you choose
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The frequency and extent of PMF diagnosis
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How fast you want to move
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The facilitation you want
Book a 25-minute call. We'll figure out what makes sense.
Quick FAQ
Q: How long until we see results?
A: Clarity comes in with the first sessions. Measurable business impact typically shows within weeks of execution.
Q: How much time does my team need to invest?
A: Hours spread over weeks, not full-time commitment. Mainly workshops and review sessions. PMF system handles the rest.
Q: What if we don't have a strategy or an existing process?
A: You don't need one. This works with your existing leadership structure and team – CEO, product leads, key functional heads.
Q: Can we start small and try it first?
A: Yes. Start with a one-off Quickstart or Diagnosis Session. See if it fits. No long-term commitment required.
Q: Is your PMF system designed for startups, scaleups or established companies?
A: Our system is used by startups, scaleups and established companies, from early-stage ideas to optimising products that have been on the market for decades.