Product-market fit | quick health check
- Chris Hug
- Nov 24
- 3 min read
Updated: Dec 14
What this does
Turns any AI assistant (Claude, ChatGPT, etc.) into an interactive PMF health check. Pick from scenario options, get a personalised report. No essay writing required.
How to use it
Copy the entire prompt below (click the copy button in the code block)
Paste it into any AI assistant
Answer the questions by choosing the scenario that best fits you (10 min.)
Receive your personalised PMF health check report
Understanding your score: What it means
Your Health Check score maps directly to the 5 PMF stages:
0-10 points: Stage 0 (None - Searching)
You're still validating whether the problem is urgent enough and whether people will pay to solve it. Your focus: problem validation. Talk to 20-30 potential customers. Get 5+ to commit as design partners. See Stage 0 guidance below.
10-20 points: Stage 1 (Low PMF - Early Traction)
You have 5-15 customers, but each one feels hard-won. Your focus: satisfaction. Build something customers genuinely need and can't live without. See Stage 1 guidance below.
20-30 points: Stage 2 (Developing PMF - Patterns Emerging)
You have 10-30 customers, and repeatability is emerging. Your focus: demand. Find 1-2 scalable channels and tighten your ICP. See Stage 2 guidance below.
30-40 points: Stage 3 (Strong PMF - Floodgates Opening)
You have 50-150+ customers. Demand is strong, satisfaction is high. Your focus: efficiency. Drive efficiency without sacrificing experience. See Stage 3 guidance below.
40-50 points: Stage 4 (Saturating PMF - Market Penetration)
You have 250+ customers. You're the default choice in your category. Your focus: expanding TAM. Find PMF again in new markets or segments. See Stage 4 guidance below.
From score to dimension diagnosis
Example: You scored 24/50 (Stage 2: Developing PMF)
Your dimension breakdown might show:
Customer: 7.5/10 🟡 Moderate
Offering: 7.0/10 🟡 Moderate
Story: 4.8/10 🔴 Weak ← Primary issue
Channel: 6.5/10 🟡 Moderate
Company: 7.2/10 🟡 Moderate
What this means:
Your product works (Offering 7.0/10)
You're targeting reasonable customers (Customer 7.5/10)
You can't communicate value clearly (Story 4.8/10 ← weakest)
Team ownership: Marketing + Sales need to fix positioning and messaging
If you work with us, we provide:
Full signal analysis (8 categories scored and tracked)
Weighted dimension scores (formulas calibrated for your stage and segment)
Dimension-by-dimension breakdown (signal contributions, root causes, recommended actions)
3-6 prioritised recommendations with impact, effort, and expected PMF lift
Implementation tasks with team ownership and tools that close the gap
The Health Check gives you directional clarity. Expert diagnosis gives you the full picture with actionable recommendations.
⚠️ Watch for decline: Any stage can enter decline if signals weaken. Monitor monthly for drift.
The 10 questions you answered aren't arbitrary. They map to the eight signal categories that our PMF System tracks:
Questions 1-2 → Persona Fit + Adoption signals (Customer dimension)
Questions 3-4 → Adoption + Retention signals (Offering dimension)
Questions 5-6 → Demand + Value & Proof signals (Story dimension)
Questions 7-8 → Demand + Market Attractiveness signals (Channel dimension)
Questions 9-10 → Risk Severity + Retention signals (Company dimension)
Your score (0-50) maps to PMF stages. Your dimension breakdown shows where fit is weakest.
Ready to accelerate your path to product-market fit?
We work with early-stage founders to established business to validate problems, prove value, and identify patterns faster than trial-and-error allows for new technology ventures.
