At-a-glance Early-stage startup, pre-seed, subject matter specialists in people development Challenge: Building SaaS with different features for different segments—scattered focus, unclear differentiation Approach: 3-month PMF diagnosis revealing platform positioning opportunity (IP in methodology/data, not software features) Validation: problem-offering evaluation, 7 pilot customers, market research, partnership opportunities, confirmed positioning Results: €550k seed round

At-a-glance Enterprise software and services company, ~750 employees, established market player Challenge: AI business unit growing 50%, but aimed 100% YoY for the next five years Costs rising faster than revenue Attempt: 12-month process with external advisory (6 months creating a 120-page strategy deck, 6 months trying to implement it) Approach: 3-month customer-centric PMF diagnosis focused on Offering and Story dimensions Results: Revenue growth increased to 67% despite e

At-a-glance B2B SaaS scale-up, CHF 3.2M ARR, 80+ employees. Challenge: Growth dropped from 63% to 12% despite replacing sales team twice Approach: 15-month transformation (6 months to first results) across offering, pricing, and GTM Results: ARR grew 51% to CHF 4.8M in a year, burn multiple dropped from 4.1 to 1.7, revenue per employee increased 94%. As in sports, execute as a strong system from goaltending to offense. The board meeting nobody wanted The CEO looked at the Q3