You ask yourself how long it takes to reach product-market fit. You've heard the success stories of Slack pivoting from gaming to messaging and Notion rebuilding from scratch, and you estimate it will take six months. Maybe nine if things get complicated. The reality is that most B2B companies take much longer. Not because founders work slowly. Because finding product-market fit requires navigating complexity and often pivoting, that isn't obvious from the outside. This accel

Most companies track ARR, NRR, and CAC. By the time those metrics decline, the underlying problem has been ongoing for 6-9 months. The signals were there. Nobody was measuring them. To handle that complexity, we built our PMF system. We handle the complexity. You get the insights. Our system tracks 8 leading product-market fit indicators, identifies patterns across them, and delivers actionable recommendations. You don't build the measurement infrastructure. You don't analyse

What this does Turns any AI assistant (Claude, ChatGPT, etc.) into an interactive PMF health check. Pick from scenario options, get a personalised report. No essay writing required. How to use it Copy the entire prompt below (click the copy button in the code block) Paste it into any AI assistant Answer the questions by choosing the scenario that best fits you (10 min.) Receive your personalised PMF health check report Understanding your score: What it means Your Health Check

You don't need perfect data to start measuring PMF. You need directional clarity. Most companies wait for revenue to decline before diagnosing product-market fit. By then, the problem started six months ago, and you've already burned budget on the wrong fixes. This is the third of three  related posts in our Complete Guide to Measuring Product-Market Fit . In Part 1 , you learned the 5 stages of PMF strength. In Part 2 , you saw the 5 dimensions where fit weakens. Here, you'l

Your positioning works. Sales closes deals. Customers expand. Then you enter a new market segment. Same product. Same value proposition. Same pitch deck. Different buyers. Different pain points. Different competitive landscape. Your sales team has copied the home-market pitch. Conversion rates drop from 28% to 12%. Sales cycles stretch from 45 to 90 days. Your Head of Sales says the segment "isn't ready." The segment is ready. Your positioning isn't. At-a-glance The challenge