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Product-market fit insights from the field
Case studies, frameworks, and market intelligence that matter for B2B tech leaders.
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Research & Tools
Insights on various markets and segments relating to product-market fit and free tools.


Acceleration Guide: The Four Phases from Idea to Product-Market Fit
You ask yourself how long it takes to reach product-market fit. You've heard the success stories of Slack pivoting from gaming to messaging and Notion rebuilding from scratch, and you estimate it will take six months. Maybe nine if things get complicated. The reality is that most B2B companies take much longer. Not because founders work slowly. Because finding product-market fit requires navigating complexity and often pivoting, that isn't obvious from the outside. This accel
Dec 110 min read


How our PMF system uses 8 leading indicators to track fit
Most companies track ARR, NRR, and CAC. By the time those metrics decline, the underlying problem has been ongoing for 6-9 months. The signals were there. Nobody was measuring them. To handle that complexity, we built our PMF system. We handle the complexity. You get the insights. Our system tracks 8 leading product-market fit indicators, identifies patterns across them, and delivers actionable recommendations. You don't build the measurement infrastructure. You don't analyse
Nov 2713 min read


Product-market fit | quick health check
What this does Turns any AI assistant (Claude, ChatGPT, etc.) into an interactive PMF health check. Pick from scenario options, get a personalised report. No essay writing required. How to use it Copy the entire prompt below (click the copy button in the code block) Paste it into any AI assistant Answer the questions by choosing the scenario that best fits you (10 min.) Receive your personalised PMF health check report Understanding your score: What it means Your Health Check
Nov 243 min read


Implementation Guide: How to Measure Product-Market Fit (PMF)
You don't need perfect data to start measuring PMF. You need directional clarity. Most companies wait for revenue to decline before diagnosing product-market fit. By then, the problem started six months ago, and you've already burned budget on the wrong fixes. This is the third of three related posts in our Complete Guide to Measuring Product-Market Fit . In Part 1 , you learned the 5 stages of PMF strength. In Part 2 , you saw the 5 dimensions where fit weakens. Here, you'l
Nov 510 min read


Customer-centricity: Strong positioning and decisions with our PMF system
Your positioning works. Sales closes deals. Customers expand. Then you enter a new market segment. Same product. Same value proposition. Same pitch deck. Different buyers. Different pain points. Different competitive landscape. Your sales team has copied the home-market pitch. Conversion rates drop from 28% to 12%. Sales cycles stretch from 45 to 90 days. Your Head of Sales says the segment "isn't ready." The segment is ready. Your positioning isn't. At-a-glance The challenge
Aug 277 min read
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