You ask yourself how long it takes to reach product-market fit. You've heard the success stories of Slack pivoting from gaming to messaging and Notion rebuilding from scratch, and you estimate it will take six months. Maybe nine if things get complicated. The reality is that most B2B companies take much longer. Not because founders work slowly. Because finding product-market fit requires navigating complexity and often pivoting, that isn't obvious from the outside. This accel

When revenue declines, sales blame the product. Product blames marketing. Marketing blames sales. Everyone has a different theory about what's broken. Nobody agrees on where to act. This is the product-market fit diagnosis problem. The issue isn't a lack of effort. The issue is a lack of a shared framework. Without one, teams talk past each other while the problem compounds. This is the second of three  related posts in our Complete Guide to Measuring Product-Market Fit . In

How would you know if your product-market fit started weakening in January? Most companies won't find out until July or October, when it shows up in the revenue numbers. By then, you've burned six to nine months. Product-market fit determines whether your company compounds growth or burns through capital chasing the wrong fixes. But most frameworks treat it as binary. You either have it, or you don't. That fails in practice. This is the first of three  related posts in our Co

Your positioning works. Sales closes deals. Customers expand. Then you enter a new market segment. Same product. Same value proposition. Same pitch deck. Different buyers. Different pain points. Different competitive landscape. Your sales team has copied the home-market pitch. Conversion rates drop from 28% to 12%. Sales cycles stretch from 45 to 90 days. Your Head of Sales says the segment "isn't ready." The segment is ready. Your positioning isn't. At-a-glance The challenge

At-a-glance Product-market fit (PMF) doesn't vanish overnight. It shifts and erodes gradually, often while you're focused on execution. These 10 signals show when the fit that drove your growth is quietly weakening We mapped them to the five dimensions where PMF breaks down. Catching them early means you can fix the problem before it becomes a crisis. You can't fix what you don't see Strong product-market fit feels effortless. It's when your product strongly resonates with yo